"I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center." —Kurt Vonnegut
In Tom Peters' renowned book, Re-imagine!, Peters refers to ASACKER as a "marketing guru." More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Clear Eye for Branding, the groundbreaking book that redefines business for the new, customer-controlled economy. Tom’s first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published in South Korea, India and Estonia to rave reviews.
A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts. As an independent business consultant, he's advised start-up ventures and Fortune 100 companies on marketplace trends and brand development.
Asacker brings a breadth of marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company. He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their "Birthing of Giants" entrepreneurial executive leadership program.
He holds a degree in Economics from UNH, and lives in the great Northeast.
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