This blog has been from the beginning about the nature of marketplace success in a rapidly changing social, technological and media landscape. It's (hopefully) an unobstructed view on business and brands with an occasional rant on the power of imagination, integrity and passion!
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"Love does not consist in gazing at each other, but in looking together in the same direction."
I'm often reluctant to use the word "love" in the same breath as commerce. But in this case, Saint-Exupery's insight is perfect for today's sales and marketing professionals. Your job is no longer to sell stuff and close deals by watching intently for subtle shifts in your clients' behavior. Rather, it's to open up new worlds and new possibilities to them.
Forget your agenda! Give up your need to control! And start looking together towards the horizon . . . towards a creative and mutually rewarding, long-term relationship.
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