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10 unwritten rules on Facebook according to a psychology study

A study published in the Journal of Social and Personal Relationships identified 10 unwritten rules of communication on Facebook.

Erin Bryant and Jennifer Marmo of the Arizona State University conducted the study in two stages. They asked 44 aged 19 to 24 students, with an average of 200 Facebook friends what they thought were the rules in network communications.

36 large and small rules have emerged, such as check images to ensure they are flattering and wish happy birthday.

These rules were then subjected to another 800 students who were randomly assigned to think of a close friend, a relative or friend least know who they were friends on Facebook. They were asked whether, in their opinion, each of the 36 rules applied to that person.

The following 10 rules were considered important:

1.  Reply: if a friend or acquaintance publish on your wall, he (she) expects a response.
2. Be respectful: Do not post content disrespectful about a friend on Facebook.
3. Do not post content that could have a negative impact on a friend.
4. Do not republish content that a friend has deleted his wall.
5. True friends should be contacted by other means in addition to Facebook.
6. Introduce yourself honestly and positively to Facebook friends.
7. Do not be dependent on the site and use the point where it interferes with work or school.
8. Do not post information that a friend or acquaintance could be used against you later.
9. Use the same common sense as offline when interacting on Facebook.
10. Consider how the employer to a friend or a potential employer could receive a message before it is posted on the wall that friend.

Other findings are:

•      Plus a friend is near, more communication channels are open to him. Knowledge should not use instant messaging, for example, and they are not necessarily welcome if they publish on a wall.
• Certain rules of maintaining relationships, such as wish happy birthday, were considered more important in terms of knowledge as friends. Probably because Facebook is only part of the communication between friends but can represent the totality of the relationship with knowledge.
• Some issues raised concern the demarcation between public and private spheres: several participants complained of finding too many publications on core knowledge statements in the news feed. It does not seem interesting to read the raw emotion of someone who was in one of your classes two years ago but you barely know. Or, problems can arise when jokes or pictures of a good evening is displayed publicly, alerting perhaps a friend of his exclusion.
• Only one category of rules that do not differ according to the type of relationships (acquaintances or friends): one concerning his own reputation. Participants indicated see not to publish content that can be used against them either to a friend or acquaintance.

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The impact of social networking on our lives

Whether by invitation only for professionals or open to all, social networks and blogs are becoming more important in our lives. With millions of followers - Facebook would count more than 800 million - they are needed as tools for communication and change. Of course, social networks offer advantages to those who register, but also some disadvantages. We list a few here.

Advantages

Communication tools

Social networks have quickly become a promotional tool for business enterprises and service providers. They are also agents of change, mobilization. By communicating via these actors that the Arab Spring has toppled three governments in 2011 (Tunisia, Egypt, Libya).

Information tools

It is also through social networks that news organizations and organs of communication inform their members (followers) of the latest developments in the news. Forget the special bulletins, tweets (twits) quickly joined Twitter followers. And their distribution is free.

Reconciliation tools

These social networks are used to find lost relations, former romantic partners, buddies once popular class, even distant relatives. They remain effective tools for news of loved ones. Some have even learned of births and deaths in their own families.

Sharing tools

Many social networks, YouTube, Facebook and Dailymotion, among others, allow the dissemination of images that can change the world or lead to interventions in some hot spots. Short videos of reprisals from protesters Syrian and Yemeni are fine examples of their effectiveness.
Meaningful tools

These social networks also help, for many, to strengthen their ego. They spread their success stories, their successes, their failures are minimized. In short, fans can show himself in a favorable light, even narcissistic in addition to enhance the sense of belonging to a defined group.

Relational tools

Each social network has the potential to increase relations, to develop new, fantasizing about individuals who accept our friend requests. Some find love. Others will unearth distant friends who one day could accommodate while traveling, as long as the relationship is developed.

A cure for loneliness

Evil of the century, loneliness undermines the well-being of many people. However, social networks fill some of that empty relational and sometimes hinder depressive thoughts.

Disadvantages

But if they bring many benefits, social networks, like the Internet, are capable of the best and the worst.

Bullying

Hot topic both in North America and with our French cousins​​, bullying its place in social networks. Malicious people use it to harass workers, colleagues or sisters class. Young and old write insulting or hateful messages and are having a field day without censorship.

Revenge

For some people, these networks are sometimes used as a tool for revenge. You might remember this man who spurned for revenge, has released intimate photos of his ex-girlfriend, or that teenager who unveiled the double life of a school board employee, in his spare time , evolved in films for adults.

Pedophilia

Horror stories abound. Many pedophiles are using social networks to find and seduce girls and adolescents and then attack them. Do we need to elaborate?

Professional life

For many employers, these networks are a gold mine of information to recruit or dismiss staff. Some pictures of a drinking binge, daring or intimate images are sometimes enough to rule out a candidate. In the same vein, a disparaging reflection on your work can earn you a reprimand or dismissal.

Privacy

Tell your "friends" of certain aspects of your private life can cause problems. How many Facebook followers were victims of burglary after announcing with great fanfare, a trip to the Caribbean? Or this other woman who was stripped of his unemployment insurance benefits after publishing pictures of her sketched while traveling in the South.

Cybercrime

Hackers are masters identity theft via social networks. Some use it to access your personal information. Others enter into your computer to steal passwords and important numbers: social security, credit card, credit cards and more.

Finally, some people spend so much time in a day that they harm their careers (flight time / work delivered late) and personal (emotional relationships). Is this you?

In conclusion

In a world increasingly individualistic, Twitter, Facebook, YouTube, Google Plus (by invitation), Linked In or blogs, to name a few, used to bring people, professionals, to find suppliers or But some customers are revealed ... so they end up almost naked on the web. On second thought, do you really need 200, 500 or 5,000 friends? Because friendship is much more than a face on a computer.

Why Twitter wants to look like Facebook

Twitter seems determined to leave his chronological display, the benefit of an algorithm selecting the messages displayed and determining their order. Anthony Noto, Chief Financial Officer, has again opened the door Wednesday, September 3, this radical change feared by some users of the microblogging network. Speaking at a conference in New York, he referred to an "algorithm that can deliver the breadth and depth of content on a specific topic that can get people interested."

This is not the first time Twitter talking about this change. In February, Dick Costolo, its chief executive, had already mentioned this hypothesis. But it seems that it does not really more than a matter of time now. The order "is not the most relevant experience for our users," says Mr. Noto, much like the verdict of discussions internally, when his superior was less categorical, using the conditional. And promised "we will act methodically testing to understand what are the implications."

GETTING CLOSER TO FACEBOOK

The introduction of this algorithm would be a step in the will Twitter be like always more to Facebook. In early April, the network had changed the appearance of the profile of its users. As the rival platform, these profiles now include a profile picture on the left, along with an excellent cover photo and information located in the left column. Another approach: the new design also gives pride to photos and videos, which are now displayed directly in the list of tweets.

Twitter has also modified the items that appear on the "timeline." Most recently, he has begun to show some tweets added to favorites by users that follow people. A bit like Facebook, which displays messages, photos or links that friends have liked a member. Previously, the conversations were also revised, with the integration of previous tweets in the stream. This is also what Facebook going back to old messages again commented by a friend. And it's perhaps not all: Twitter is also testing the replacement of "retweets" by "sharing", a term more mainstream, especially as popularized by ... Facebook.

EASIER TO UNDERSTAND

These potential changes should meet the priority goal has set Twitter: "make it easier to understand for newcomers platform," as explained by Mr. Costolo in February in conjunction financial results. On several occasions he had thus repeated the words "simple" and "accessible", a way to recognize that many new users get discouraged quickly. It is indeed one of the major problems in the network. The platform is too complicated, it obeys its own rules which can be complicated to understand quickly.

A very high number of voters to be active and stop after a few months - a figure that the company is careful to communicate. Getting closer to Facebook is also getting closer to standards that Internet users are now appropriate. Twitter hopes to retain the curious who come to his site. And thus boost growth. Especially since the right numbers for the second quarter may be qualified by the amount of activity related to the World Cup football. Prior to this, changes in the number of users and their commitment followed a worrying trajectory.

NEW SOURCE OF INCOME

Twitter executives still do not recognize but opt for an algorithm could also provide a new source of revenue. If all tweets no longer appear automatically among its followers, brand may be tempted to opt for sponsored messages, and thus pay for reaching a wider audience. For example, users who follow it. In other words, it must now pay what was hitherto free! Sponsored tweets already exist but most allow for the time to target people who do not follow the advertiser.

This new approach would be the same as on Facebook. The social network filter indeed quite strongly that it appears on the news feed of its members. For brands, this means that every message that post is only seen by a fraction of the people who love them. This rate is low, around 5-6%, much less for pages with a lot of "like". And continues to decline. Instead, Facebook invites brands to opt for sponsored messages. Twitter could also benefit from such a change, even though the company has yet to convince investors of its advertising potential.

Twitter appeals to only 18% of American adults

Faced with giants like Facebook, Twitter wins gradually subscribers. But the microblogging site attracted more than thirty years older.

Half of French have an account on one of the major social networks in June 2013 indicated Médiamétrie United States, the proportion rises to 72% (against 67% in 2012), according to the latest survey by the Pew Research Center, the results were published on August 5.

If Facebook is still far ahead of popular social networks, 67% of adult Americans went there in February, "Twitter earns points and is now on the same level that sites like Pinterest and Instagram," says Aaron Smith, senior analyst Pew Research Center at the Los Angeles Times. 18% of adults use the site against 16% in the summer of 2012 and only 8% in November 2010 with first users of the microblogging site are 18-29 but all categories increase.

The study also notes an increase in the use of social networks among older users. 60% of those aged 50-64 are now using social networks, mostly to keep in touch with their families and 43% of those over 65. Although the elderly are much less likely than other Internet users to visit Facebook and others, they are three times more than in 2009 The oldest subscribers Facebook is an American 105 years.